I am so touched and blessed that myself and Asta were kindly invited to have been involved in such an amazing event that happened earlier this week in association with Exorex & Satellite PR (Whom I’ve worked with before on my Sudocrem handbag essentials post)!


The #IAMBEAUTIFUL Event focussed on the skin condition; Psoriasis, and focussed on the story of a brave Sufferer of the Skin Condition,ย Gorgia Lanuzza, aged 25.

ย Psoriasis affects between 2 โ€“ 3% of the UK population, and is characterised by red, flaky patches of skin covered with silvery scales. And in a world where perfection is everything, it can make the sufferer feel overwhelmed and lacking in confidence ‘ย 

The #IAMBEAUTIFUL campaign is run in collaboration with Giorgia & Exorex to discuss and prove that the image of what social conventions have proven to find beautiful isn’t always what true beauty is and to challenge the norm in what beauty is & to show that people are only human and their skin conditions, imperfections and characteristics are all part of their identity and not things to be ashamed off, and in natural fact to prove that all of this is…. is true beauty!

The event focussed on a Seminar with Giorgia Lanuzzaย who discussed the true meaning of beauty & spoke about her battles with Psoriasis.


‘ My psoriasis looks like red, raised spots, and I felt so self-conscious about the condition โ€“ that it was ruining my life,’ explains Giorgia. ‘ Finally I have come to terms with my skin and have realised that I am beautiful. Iโ€™m proud of my psoriasis as it reminds me that Iโ€™m strong.’ (Me & Gorgiaย photographed Above, confidently lifting her skirt up and revealing herย Psoriasis! )

Having suffered from Eczema most of my childhood & teenage life I found this event very inspirational as it reminded me a lot about my past, ย as for a long time in my younger years I always wanted to hide my self as my skin condition took over my arms, my legs, my under eyes, my neck & my ears. I always felt ashamed & was misunderstood. I used to feel so self conscious it always prevented me from dressing the way I wanted & was always covered up hiding my flaky, red skin! I then started accepting myself & my skin condition and even stopped feeling hard on myself as it was something I couldn’t control & let my self breathe! I realised that I wouldn’t let this control my life and since then I’ve been more content with myself and realised that my Eczema made me into the person I am today! …. As I’ve become an adult the skin condition has become more manageable and it only sometimes pops up around my neck area and under my eyes, but I control the rash with some creams that involves using Tropical Corticosteroid‘s which completely remove any signs of the Eczema!

The event also drew focus to Giorgia’s art with 97% of her body being covered in Psoriasis, she decided to create a body of self portraits in photograph form to represent her body ย image and skin condition in a positive way & to challenge our perception on conventional beauty, and indeed she has done that, and proven that beauty is represented in everyone, and within their characteristics… because it makes us who we are, and that proves we are all beautiful in our individual and unique ways!

‘ For me, itโ€™s photography,’ says Giorgia. ‘ Taking pictures enables me to continually appreciate the beautiful side of life, as well as washing away the everyday stresses of life. After years of feeling like psoriasis ruled my life, I have taken back control and can see that I Am Beautiful โ€“ and so are you.’


ย ‘ย Psoriasis is a life-long condition, and many find coping with outbreaks to be hard. We hope hearing Giorgiaโ€™s story helps people to make peace with their condition: her positive attitude can be an inspiration to us all, whether we are affected by psoriasis or not. ‘ –ย Dawn Spiby –ย Exorex Brand Manager.

The event also drew focus on a talk with world Renowned Self Portrait artist and Photographer Brock Elbank that presented a portfolio of images that he has captured beautiful people from around the world that had freckles, named the #freckled project & showed beauty in a new light, and drew upon each subject’s characteristics & own individual achievements that people often miss when they look at someone, and draw stereotypes based on their first impressions. The project was aimed to show that everyone is beautiful, and that anyone can achieve what they want in life, and that the subjects of his portraits didn’t stop achieving what they wanted in life because they weren’t viewed as conventionally beautiful!


The event also included a little seminar & talk with Mindfulness expert Suryacitta Malcolm Smith! The talk focussed on letting go of negative thoughts and being at one with yourself & involved a task that enabled all the participants to remain quiet for 2 minutes…. as we as humans are often distracted by things on a daily basis, and get lost in our daily routines, we often forget to take a little break and enjoy the little things in life.


My Manย Asta, really got involved in this part of the event and spoke about his views, and agreed with Smith’s teachings on people forgetting that beauty lies within the everyday, and that people miss that they need to be ย more social and enjoy life more instead of being too wrapped up in their busy lives, that they lose out on life’s beauties, enjoying and spending time with your friends, family, loved ones and spreading love, care & kindness and just appreciating the little things in life!

*We also left the event with a thoughtful and generous gift box that body stated the I AM BEAUTIFUL quote on the front of the box, which myself & Asta loved! & the box included a lovely range of thoughtful presents including; A postcard with one of Giorgia’s self portrait images on the front, two cards stating I AM BEAUTIFUL & I AMย STRONG.… Very motivational words! A Dept.Store for the mind – Notepad A Dept. Store for the mind – Simple reminder stickers that have a lovely range of common sense sayings that will help you through the day ๐Ÿ™‚ , a beautiful set of Faber Castell colouring pencils (which I adore as it releases the inner artist within me)!!! A Kabloom – Grow your own Star Flowers which will grow a vivid blue edible star shaped flower anciently known as Borage, that is known to gladden the heart <3 ๐Ÿ™‚ !!! & a book named ‘ Happiness and How it happens: Finding Contentment through Mindfulness ‘ by speaker & writer Suracitta Malcolm Smith!


I want to dedicate the end of my post to my man Asta, and would love for you all to check out his Instagram page, and soon to launch Blog! Asta is an amazing Photographer & documents Architecture, nature through still life imagery & videos!

*PR SAMPLE | All items that are Marked with an Asterix are PR samples/Gifts/ Competitions |This is a sponsored post by Satellite PR!

| Photography was taken by Myself & Asta |

I hope youโ€™ve enjoyed my #IAMBEAUTIFUL Event blogpost!!!

I know that this is a different type of blogpost here on I Am Serene L, and that I’ve shared a bit more about my personal life and battles with Eczema, I just hope that with inspiration from attending this event, and the support of Asta, my Loved ones and Family that I can be more open about my life and let you all in a bit more about me & my life! <3

Do any of you suffer from any skin conditions that have prevented you from fully being able to express yourself???

*Also I’ve teamed up withย Brantano Footwearย on a Facebook competition where you can winย Sketchersย for the whole family, by Liking and Sharing their Competition on Facebook. To Enter please Click Here!

The Competition is open for UK Residents only.

The Winner will win 4 pairs of Skechers. Competition closes on the Midnight of the 19th June 2016. Good Luck! For Full T&C’s press here!

Please do keep updated with the latest news & Updates via my Social Media Channels โค

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It would help me a lot if you can show my Facebook page some love, Iโ€™ve recently created a Facebook page for I Am Serene L & the link is belowโค

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Lots of Love โค



  1. This sounds like a spectacular event! I love the fact you spoke out to us about your battles with Eczema & think Giorgia’s works are inspirational & do show her beauty, and she is spreading the correct message out into the world. Thanks Serene for opening my awareness to Psorisis & for this lovely post. I really enjoyed reading this. Xxx

    1. Awww thanks so much Erika for your kind words and your support with this post. I hope this post will spread the message to more people that everyone is beautiful in their unique and natural forms and that you shouldn’t be ashamed of your characteristics as they make you into the wonderful, unique and beautiful person that you are :)! I agree with you, I admire Giorgia and her work, and love that she is spreading a positive message through to people proving she is in fact beautiful and inspiring many people around her that have insecurities about their Psoriasis or skin conditions… that are preventing them from being the person they want to be! xoxo

  2. Such a lovely event & inspirational post. You’re both brave women yourself & Giorgia, Serene. Thanks for sharing with us about having Eczema, I used to have it too all over my arms & found out it came with the weather changes when it became really hot or really cold, so it always comes back from time to time, any advice you could give? And I will look up the cream you use for it x

    1. Thanks so much Lisa, for the positive comments & kind words! I sometimes get the rash on my neck & do find it comes back with weather changes, especially when the weather is constantly changing in the UK. I’ve found that Lavender & Rose, and Bio- degradable washing powders, and soft wool irritates my skin, so possibly try avoiding those… Otherwise I really would recommend trying the cream I spoke about. It is a miracle worker & will reduce your Eczema :)! I hope that helps ๐Ÿ™‚ & thanks so much for the words of support! <3 xoxo

    1. Thanks so much Ann-Marie ๐Ÿ™‚ it was a very eye opening event… And did remind me to spread the message that it’s beautiful to be way you are….and that your Eczema or whatever it is you’re ashamed off is not something to dwell on, I think looking back at my childhood self, I could have been more free with myself & enjoy my childhood more & dress the way I wanted! Xox

    1. Thanks so much Liz, and for your support from this post :)! She is such a Brave individual to strip herself down in front of the camera and create art pieces… And it inspired me to open up about my Eczema too, thanks so much for reading sweetheart <3 ๐Ÿ™‚ xoxo

      1. And that makes 3 including you missy ๐Ÿ™‚ <3! The term beauty is misused… And often misunderstood it's a shame ๐Ÿ™ cause I see beauty lying with everyone & everything! <3 xoxo

    1. I get it on my under eyes from time to time, and have to completely stop wearing makeup till it heals up! But even till this day I have lines under my eyes and a bit of redness, that I try and cover up with concealer! I hope you’ll find a cream that will work, please do try the cream I recommend it helped me out so much in my life! xoxo

  3. This sounds like such an empowering event, Serene! I think, though, that while the event was geared towards skin condition, the core message was to feel beautiful in your own skin despite of how “flawed” it is. I used to have eczema, but that’s under control now. The problem I had with embracing my own skin came from the myriad of scars that do not fade I obtained later on in life. I used to be so ashamed of them — using makeup, accessories and clothes to hide them — but eventually found a way to embrace them as a vital part of me that made me who I am today (scars all have stories, I earnestly believe.)

    Loved the run down of the event! x


    1. It really was an empowering event ๐Ÿ™‚ Thanks so much May for opening up about your past & battles with Eczema! You’re right …. Instead of being ashamed you finally let go of your insecurities and fully accepted yourself in the Brave and beautiful & unique way you are! You’re a brave & beautiful Individual May, and I’m glad the message is body confidence is positively being represented by you! & … Thanks so much for the kind & positive comments! This will influence a lot of people ๐Ÿ™‚ in a good way I hope! As we are all beautiful with our flaws and all our quirks ๐Ÿ™‚ xoxo

  4. Wow what an inspirational and strong lady! Events like this should be held more often to raise awareness as I think most people might be scared of it or even think the condition is contagious! Her pictures are beautiful and I hope other people see and feel so too. The Mindfulness training sounds perfect! I had the opportunity to get some training through work, so i’ve only been recently introduced to it, but it is a fascinating art and if you know how to control it, so powerfl to close off your mind from all the negativity that can surround us on a daily basis.

    Caz | Style Lingua

    1. I agree with you Carolin, events like this need to happen more often & draw awareness to serious topics & focus on body image & bring in a more positive approach to the way women, men, people in general should view themselves more in a different way to show that everyone is beautiful ๐Ÿ™‚ the mindfulness training was a treat & myself & Asta really enjoyed that part of the event!… We all need a bit more balance & mindfulness in our lives ! Xoxo

  5. What a lovely and inspiring event! I used to suffer with acne quite badly in my early twenties and it really affected my confidence, so I think events like this that spread a positive message are brilliant. x

    Kate Louise Blogs

    1. Thanks so much Kate ๐Ÿ™‚ I’m glad a positive image of body image is represented by the post & there needs to be more events like this I think ๐Ÿ™‚ xoxo

  6. What a beautiful and inspiring event – the message behind it is so lovely, and I can’t get over how incredible the photography by Brock Elbank is; I’ve got to say, I’m hugely inspired! Also, I’m sorry to hear you suffered from Eczema in the past Serene, though really pleased you’ve found a way of keeping it at bay ๐Ÿ™‚

    Gabrielle | A Glass Of Ice x

    1. Thanks so much Gabrielle ๐Ÿ™‚ the photography by Brock is incredible I’ve followed him on Instagram & Twitter! His posts are very inspiring! & thank you I’m this positive body image message is represented by the post & the event & thank you for your support! ๐Ÿ™‚ xoxo

    1. Thank you for sharing your skin condition with us all Gemma, I hope your Psoriasis, and your daughters Psoriasis remains under control, try checking out the Exorex range of products targeted at Psoriasis! I am glad you found this to be an inspiring post ๐Ÿ™‚ and so happy for your wonderful comment and support <3 xoxo

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